Urus SE: Lamborghini’s First Plug-in Hybrid SUV

**Lamborghini Charges Into Electrified Future with Urus SE Plug-in Hybrid Debut in Beijing**

Beijing, China – Automobili Lamborghini has unveiled its latest Super SUV, the Urus SE, at Auto China Beijing, signaling a significant leap into the plug-in hybrid arena for the iconic Italian marque. The reveal, held during the event running from April 25 to May 4, 2024, introduces the brand’s first plug-in hybrid Urus, marking a bold commitment to an electrified future without compromising the raw power and distinctive performance Lamborghini is renowned for.

The Urus SE arrives as a cornerstone of Lamborghini’s “Direzione Cor Tauri” electrification roadmap, first announced in 2021, which aims to hybridize its entire lineup before the end of the decade. Following the Revuelto plug-in hybrid supercar, the Urus SE brings this advanced powertrain technology to the brand’s highly successful SUV segment, which has been a primary sales driver since its introduction.

Under the restyled hood, the Urus SE marries a potent 4.0-liter twin-turbo V8 engine with an electric motor, delivering a combined output of a staggering 800 metric horsepower and 701 lb-ft of torque. The electric component alone contributes 192 horses and 356 lb-ft, drawing power from a compact 25.9 kWh lithium-ion battery pack cleverly positioned below the cargo floor. This formidable setup propels the Urus SE from zero to 62 mph in a blistering 3.4 seconds, reaches 124 mph in just 11.2 seconds, and achieves a top speed of 194 mph. Crucially for daily usability, the SUV boasts an electric-only range of over 37 miles, allowing for silent, emission-free urban commutes.

To manage this immense power, Lamborghini has engineered a brand-new electric torque vectoring system and an electronic limited-slip differential for the rear axle. These innovations ensure that the 800 horsepower is efficiently and precisely delivered to the ground through an 8-speed automatic transmission and an advanced all-wheel-drive system, enhancing both handling and stability.

Beyond the powertrain, the Urus SE sports a refreshed aesthetic and enhanced interior. The front fascia features a new hood, a striking matrix LED headlight signature, and a redesigned bumper that improves aerodynamics. At the rear, a revised diffuser and a new mesh grille optimize cooling and airflow. Inside, drivers are greeted by a larger 12.3-inch screen for the Lamborghini Infotainment System, an updated dashboard, new upholstery options, and a refined physical button layout that seamlessly integrates digital and tactile controls.

The driving experience is further customized through eleven selectable driving modes, expanding on the original six with four new electric-specific options: EV Drive, Hybrid, Performance, and Recharge. This comprehensive array allows drivers to tailor the vehicle’s characteristics for everything from silent electric cruising to aggressive track performance or efficient battery replenishment.

While specific pricing for the Urus SE has not yet been announced, prospective buyers can expect the vehicle to arrive on roads later this year, continuing Lamborghini’s ambitious journey toward a fully electrified lineup by 2029. The introduction of the Urus SE at Auto China Beijing underscores the strategic importance of the Chinese market for luxury performance vehicles and the global shift towards more sustainable, yet equally exhilarating, automotive offerings.

For more details on Lamborghini’s electrification strategy, visit their official site: Lamborghini Direzione Cor Tauri.
For information on Auto China Beijing, see: Auto China Official Website.